Sugar
Look at sugars per 100 g and consider the overall product.
Breakfast Cereal
The front of the box is not the whole story.
Breakfast cereals can carry claims about whole grains, vitamins, protein, fibre or other characteristics.
The nutrition declaration and ingredient list provide the context behind those claims. Compare sugar, fibre, protein, ingredients and portion size on a consistent per 100 g basis.
What to compare
Fibre
Fibre can be an important part of cereal selection, particularly when comparing grain based products.
Protein
Protein can vary considerably between cereals.
Ingredients
Ingredients are listed in descending order by weight under EU food labelling rules.
Portion size
A serving size can make a product look very different from another product. Per 100 g values make comparisons more consistent.
Fortification
Some cereals add vitamins and minerals. Check the declaration to see what is actually provided.
A cereal does not have to be perfect
Breakfast is part of an overall dietary pattern.
Sláinte helps you understand packaged products without turning one food choice into a judgement about your entire diet.